The BTS Pop-up and retail operations will run until Jan 31, 2022.
It was reported that Regional director of marketing, McDonald Asia, Eugene Lee, said previously that Malaysia is selling six times more BTS meals than it projected and the local team decided to hold off on influencer marketing because the response was overwhelming.
1 Utama banks on organic publicity from BTS pop
More recently, the Malaysian government has since eased restrictions, especially for the creative industry which was allowed to resume operations on 9 September.
BTS and Seventeen pop
The pop-up is a sensational marketing initiative by itself and exclusively showcased in 1 Utama so publicity is pretty much organic especially in the presence of the Malaysian ARMY and fans of BTS.
BTS and Seventeen pop
According to multiple media reports , New York Times and BBC, the limited-edition meal by the K-pop group resulted in a buying frenzy among fans.
This is not the first time that BTS has created a wave in Malaysia.
The first ever exclusive BTS pop-up store in Malaysia officially opens today (Sept 8) in 1 Utama Shopping Centre, in Petaling Jaya, Selangor. Army, as fans of the South Korean supergroup are called, will now be able to browse and shop over 300 official merchandise to add to their collection.
KUALA LUMPUR, Sept 10 — The first ever exclusive BTS pop-up store in Malaysia has opened its doors at 1Utama shopping centre. The BTS Pop-Up: Map of the Soul Showcase was initially scheduled to launch in May this year but was delayed to September 8 due to the Movement Control Order.
The pop-up store, located at 1 Utama Shopping Centre, G316 Ground Floor, LUXE Zone, has been confirmed by morningKall, which is responsible for BTS pop-up stores in different cities. Malaysians will be able to set our hands on BTS merch and take our own photos at the photo spots that pop-up stores are home to.
TL;DR. 1 Utama Shopping Centre is Petaling Jaya has announced that BTS Pop-Up: Map of the Soul Showcase will officially open on May 8th, 2021. This BTS Pop-Up will be open from 8 May 2021 to 8 August 2021, from 10am to 10pm daily. For more info, visit this page. (Source: 1 Utama Shopping Centre)
KUALA LUMPUR, Sept 10 — The first ever exclusive BTS pop-up store in Malaysia has opened its doors at 1Utama shopping centre. The BTS Pop-Up: Map of the Soul Showcase was initially scheduled to launch in May this year but was delayed to September 8 due to the Movement Control Order. 1Utama Shopping Centre through a Facebook post invited fans.
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