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With its wider Bioceramic , Swatch has been giving its watches a taste of these benefits even though they remain, in essence, plastic.
Omega and Swatch have not stopped there.
But will the creation of an inexpensive Moonwatch, one which even comes in black, be damaging to the Omega version, or do the benefits of bringing a younger generation to the brand outweigh such concerns? Speaking to WIRED, Raynald Aeschlimann, Omega CEO and president, reveals that the collaboration was first considered back in 2020.
No doubt anticipating the popularity of these budget bio Moonwatches, Swatch is limiting buyers to two watches from the collection per customer.
While some buyers try to flip the watch, has said it will do its best to satisfy demand.
And as for if we will see other Omega models, such as the Seamaster, follow suit in another Swatch collaboration, Aeschlimann is noncommittal.
Description: The strap references the lesser-known fact that the crew of Apollo 11 all wore Omegas on Velcro straps.